Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach

The usability elements above can be used to support tourism business development, which is following the in basic concept of User Experience. use qualitative methods provide a detailed and formulation value each component usability. In end, application this study at same time offers on user experience OYO Indonesia through approach by Mack & Nielsen, (1995). Researchers determine respondent distributing questionnaires, total population consumers who application. By using slovin formula as determinant, we obtained full sample 120 respondent. results state all hypothesis include direct indirect effect have positive significant dependent variables (business strategy SERVQUAL). Usability how certain users product achieve specific goals effectively, efficiently, satisfy users. general terms, an attribute quality evaluate easy interface use. Experience perception response reaction product, system, or service.